PreSmart launches next generation ResolvePlus address intelligence platform

PreSmart Solutions on Aug. 4, 2026 introduced a new version of ResolvePlus, its address intelligence platform for direct mail users. The update adds a new Address Confidence Score and deeper verification tools aimed at reducing undeliverable mail, lowering postage and print costs, and improving mailing decisions before production.

Why it matters: - Direct mail operators lose money when bad addresses reach print and postage production. - PreSmart Solutions says the new ResolvePlus is designed to reduce that waste by improving address quality earlier in the workflow. - Better upstream address decisions can also support customer communications, compliance, analytics, fulfillment, and fraud prevention.

What happened: - PreSmart Solutions announced the next generation of PreSmart ResolvePlus™, its proprietary address intelligence engine. - The company said the platform uses trusted postal, geographic, and commercial reference data to recover mailing risks, including addresses flagged as undeliverable. - The announcement was made Aug. 4, 2026, from Shelton, Connecticut.

The details: - ResolvePlus now includes a new Address Confidence Score to help users assess risk. - The platform offers deeper access to reliable and up-to-date data sources. - ResolvePlus adds improved recipient identity validation. - Each record now includes a Google Maps link for visual location validation. - PreSmart said the update gives clients smarter upstream address recommendations and greater verification capabilities. - The company said those features can help lower print and postage costs and increase confidence in mailing decisions. - PreSmart said Red List addresses, or records identified as significant delivery risks, improved from about 3.1% to 1.4% across client implementations. - The company said that change represents thousands of additional records being identified, improved, and validated before print and mail production. - Frank Lynn, PreSmart EVP of Mail Intelligence and Strategy, said many organizations still treat address cleansing as a periodic mailing activity. - Lynn said address management is now a core data governance function that affects marketing, customer service, fulfillment, fraud prevention, analytics, compliance, and logistics. - Lynn also said each invalid address creates zero engagement while still generating full production and postage costs. - Lynn said unresolved bad data raises cost per response and cost per acquisition and can mask campaign effectiveness.

Between the lines: - The pitch positions address data as an enterprise asset, not just a mailroom task. - That framing suggests PreSmart is trying to expand ResolvePlus from a production tool into a broader decisioning platform for data governance. - The reduction in Red List addresses gives the company a concrete performance metric, though the result comes from client implementations rather than a disclosed independent study.

What's next: - PreSmart says ResolvePlus is built for organizations where address accuracy affects regulatory compliance, response rates, retention, and campaign ROI. - The company is also pushing its Channel Partner Program for printers, agencies, and mail service providers. - PreSmart said partners can use ResolvePlus as a revenue-generating upstream address decisioning platform for their clients. - The company said the program is meant to help resellers move from execution work to a more strategic role. - More information is available through PreSmart Solutions and the company's LinkedIn page.

The bottom line: - PreSmart is betting that better address intelligence before print can cut costs, reduce delivery risk, and make direct mail more effective.